foxglove communications is a consultancy with core capabilities in publicity, marketing, branding and social strategy. foxglove was founded by Gia Vecchio, a strategist and storyteller with nearly a decade of experience representing hospitality, travel, spirits, fashion, and lifestyle brands that range from savvy startups to global, household names. At foxglove, we champion people who inspire us (read: impassioned experts, philanthropists and entrepreneurs) and apply a holistic approach at storytelling to share their narratives in compelling, meaningful ways.
Founder & CEO
Gia Vecchio began her career in marketing and public relations in New York at the hospitality firm, Baltz & Company, where she represented globally recognized brands including Williams-Sonoma, to All-Clad, St. Germain, and Chipotle Mexican Grill, while piloting social media services for the company . She later moved on to creative agency, The Door, as Vice President, where she oversaw teams in New York, Chicago and New Orleans; helmed talent representation for celebrities, authors and celebrity chefs; and conceptualized and executed publicity campaigns for internationally renowned hotel groups, hospitality brands, and consumer products.
Most recently, as a Director for full-service branding firm, 160over90 (of Endeavor Global Marketing), she managed brand experience engagements for the agency's diverse client roster comprised of esteemed universities, pro sports teams (go Eagles!) and established consumer brand clients. For the past decade, she has implemented inventive media campaigns, established strategic brand partnerships, secured impactful press, and harnessed the power of thought leadership for a client roster that features some of the most influential names in hospitality, fashion, higher ed, travel, sports, and wellness. In 2018, she began foxglove communications to consult for brands that mirror both her passions and values.
Senior Account Executive
Katherine Crawford is an Atlanta native and an avid food lover. She began her communications career working with James Beard Foundation award-winning chef John Currence and his acclaimed City Grocery Restaurant Group. The group includes nationally renowned concepts such as Big Bad Breakfast, City Grocery, and Snack Bar. During her time at CGRG, she helped plan and execute culinary events and activations in Oxford including the 2014 Southern Foodways Alliance fall symposium.
Katherine later joined Atlanta-based public relations firm Green Olive Media. At GOM, she represented a variety of acclaimed culinary talents, secured strategic national and local press, planned and executed local and national media campaigns and activations, coordinated a national cookbook tour, and secured national brand partnerships. In 2019, she left Atlanta to join foxglove communications as a Senior Account Executive for the agency’s New Orleans office.