OpenTable

Tech

Jan 8

Written By Creative Dear Fellow

The Campaign that Captured Headlines, Converted Restaurants, and Changed the Industry: Introducing the New OpenTable

✢ MEDIA RELATIONS
✢ THOUGHT LEADERSHIP

✢ EVENTS + PROGRAMMING
✢ INFLUENCER RELATIONS
✢ HOSPITALITY COUNSELING

✢ STRATEGY
✢ BRAND POSITIONING

We launched the legacy brand’s Visa Dining Collection and Visa Icons programs, playing a vital role in positioning them for an unprecedented takeover of the market share, generating the right buzz to ultimately help establish an industry category-shifting moment, resulting with OpenTable leading the pack. We won national media attention leveraging a swift cadence of seasonal- and product-focused brand campaigns and news jacking moments through compelling storytelling to marquis media like Travel + Leisure, CNBC, and Inc. We skyrocketed the profiles of C-suite executives via mainstream news coverage from The New York Times to Forbes, and also secured sustained award recognition including Cherry Bombe’s “Power Awards” and Observer’s “Most Powerful People in Nightlife & Dining.” Further, Foxglove served as a strategic partner, activating a roadmap for the brand to elicit attention, operate outside of the confines of the industry and make impressive, and memorable, waves during key industry moments including The Welcome Conference, Michelin, and the James Beard Foundation Awards.